„Sea, hear, feel. A glimpse into the future of car interiors.
With this hybrid space Hyundai displays the vision of future car interior design and customization. The digital-analog media installation combines interactive touchable materials, multilayer sound and abstract moving images within a kaleidoscopic mirror room. The result is an intense and immersive experience that communicates in an emotional and poetic way.
Selected materials are composed on a 8K media wall. Using a real time 3D system they are subject to light, shadow and reflections, creating a deep and hi-resolution multilayered collage. Mirrors on all sides create infinite repetition and a profound sense of space.
Each material has its own sound layer. Each sound layer triggers different movements of the visuals. Resulting in a broad variation of states with hundreds of possible combinations.
The installation flanked the main stage of the Hyundai booth of this years International Motor Show IAA in Frankfurt am Main.“
Text von Neoanalog
Projektseite: Style Set Free Studio
KONZEPT & SZENOGRAPHIE
Tim John – Atelier für Szenografie
LEAD AGENTUR
INNOCEAN
AGENTUR
NEST ONE
DESIGN & ENTWICKLUNG
Neoanalog
MECHATRONICS
Markus De Seriis
FILM
Ilja Burzev
